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Google buys AdMob for US$750m

As reported widely in the press, Google has acquired a US mobile display advertising company, AdMob, for US$750m. According to Search Engine Land, the acquisition gives Google access to AdMob’s 15,000-plus mobile websites and applications which will complement Google’s own platform for AdSense on Mobile devices.

This acquisition also puts Google in a stronger position within the mobile display advertising market, which is one that is clearly seen to have big growth potential over the coming years. It also gives Google access to a great deal of experience and sophistication in the sector that it didn’t previously have.

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