Online advertising sees further growth in 2009
Recent figures published by the Internet Advertising Bureau (IAB) in Australia show that the online advertising sector continued to buck the trend seen by the wider advertising market and recorded further healthy growth in 2009, with a 9% year-on-year increase to reach $1.87bn to the end of December.
The results from the quarterly Online Advertising Expenditure [...]
Display adverts more effective in Europe
Some new research published by comScore shows that display advertising appears to be more effective at influencing users’ online behavior in Europe than in the US. A summary of the study has been published by ClickZ, and reports that display ads in the U.K. and Europe drove substantially more traffic to advertisers’ sites and promoted [...]
Professionalism
Some people email you out of the blue accusing you of things that are not true while being rude and condescending. One person stated that they were certain I sold their email and that I am unethical and etc etc etc
My response was short and sweet
“go ___ yourself. we don’t sell our user information.”
To [...]
Rhea Drysdale – SEO Industry Hero
Anywhere there is controversy you will find many marketers who will opine and try to shine the lights on themselves about how wonderful they are and how much they help everyone else and how everyone should link to them in the controversy. But when the attention dies down it turns out few marketers hold true [...]
A Few Warnings When Selling Online Business Websites
When Transparency is Valuable
If you are selling a site which you just want to get rid of and lack passion for then there is nothing wrong with being fairly transparent and shopping it for the maximum amount you can get at an auction or such. And if you have high growth and contact an investment [...]
Managing multi-regional websites
The Google Webmaster blog has posted an article about managing multi-regional websites. This covers many of the questions often raised by international companies who have developed, or want to develop, different country versions of their website, including in different languages. There can be a number of issues that need to be considered in these cases, [...]
Crafting SEO Landing Pages
The landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used [...]
Crafting SEO Landing Pages
The landing page, in terms of SEO, went out of fashion.
Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters.
However, the type of landing page we should take a closer look at is the type of landing page used [...]
Pandora and online business survival
The New York Times reports on the case of Pandora, the Internet radio station that has survived over 10 years of setbacks and barriers to grow the online business to the successful position it now holds. Having struggled to find investors, battling record labels over royalties and losing a large audience outside of the US [...]
Pandora and online business survival
The New York Times reports on the case of Pandora, the Internet radio station that has survived over 10 years of setbacks and barriers to grow the online business to the successful position it now holds. Having struggled to find investors, battling record labels over royalties and losing a large audience outside of the US [...]
Learning SEO: It Can Get Noisy
There is obviously no shortage of information on SEO.
But thanks for turning up here
The sheer avalanche of SEO information can be overwhelming, for beginners and experts alike. Who do you know who to listen to? What information do you need to know, and what information is filler?
Why should you even [...]
Google adds new function for brand advertisers
The Google AdWords blog has announced a new feature to help brand advertisers who use the AdWords content network. Although most AdWords campaigns are aimed at achieving a direct response from the advertising, brand advertisers tend to use display ad formats to raise awareness and purchase consideration for a product or service a person might [...]
Google requesting link spam reports
Google’s Matt Cutts has posted a request on his blog asking for web users to submit link spam reports on websites that appear to be using ’spammy links’. The option to submit information about spam sites has been available for some years, but it appears that Google is now making a special effort to catch [...]
SEO Consulting: How To Construct Great Proposals
Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.
Not in a bad way, of course
Here are some ideas on how to construct winning proposals.
Size Isn’t Everything, But It Does [...]
SEO Consulting: How To Construct Great Proposals
Like in any consulting field, SEO is rife with competition. There is only one way to win in such an environment, and that is to set yourself apart from the crowd.
Not in a bad way, of course
Here are some ideas on how to construct winning proposals.
Size Isn’t Everything, But It Does [...]
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